Your business’ Instagram name is taken. Now what? Well, it depends. If it’s early days and you’re still in brainstorming mode it might not be too late to choose a new name. What happens, though, when you have an established business and a name-change is not on the cards? We have outlined below the best ways to get around the issue and make sure you will still be seen in all the right places.

[mk_fancy_title tag_name=”h1″ style=”true” color=”#393836″ size=”14″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]When choosing a new business name[/mk_fancy_title]

There are a few places you’ll want to check if your business name is already in use. Depending on which country you’re in, there are different laws and requirements when registering your business, so be sure to check the local rules and regulations. The following places are the first you’ll want to look:

  • Google it – You’ll be able to tell pretty quickly if somebody else goes by the same name
  • URL – use a domain checker or registration service to see if your name is taken
  • Social accounts – Facebook, Twitter, Instagram and any others you plan to use
  • Use a domain and social name checking website (like Namechk or Namechekr) which will show everything at once
  • It is advisable to create accounts with as many social sites as you plan to use, and even the ones you don’t see being particularly useful for you right now. The last thing you want to happen is for a platform to go through a growth phase and your name is in use by somebody else!
  • In Australia, the Australian Business Register will show you if your business name is in use (in which case you can’t operate under it)
  • You may even want to trademark your business name. To do so, look into the trademark laws in your city or state. If somebody is using your trademarked name and it has nothing to do with their business, sometimes it might be possible to have Instagram exchange the name to you (their policies change regularly so you’ll need to check Instagram’s terms of use to check the latest)

 

[mk_fancy_title tag_name=”h1″ style=”true” color=”#393836″ size=”14″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]I need to think of a new business name, mine is already taken[/mk_fancy_title]

  • This is a whole topic in itself, but try using a simple name that describes what your business is all about. If you are choosing a creative name, make sure it’s relevant to the business somehow or has a story behind it to tell people when they ask!
  • A domain name generator can help you come up with creative names. According to Spinxo, our name should be @foodiant, @brandogic or @foodmood, which are actually not the worst suggestions we’ve ever been given

 

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[mk_fancy_title tag_name=”h1″ style=”true” color=”#393836″ size=”14″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]What if it doesn’t look like the person using my business name needs it?[/mk_fancy_title]

  • In some cases, it might be possible to try and buy your name from the original owner (especially if they’re not currently using it). Try contacting them and see if they’re willing to work something out
  • On Instagram, you can contact the original owner and ask them to transfer it to you privately, especially if the account is inactive
  • Facebook only allows you to change your business name once, so think about it carefully before you make your decision!

[mk_fancy_title tag_name=”h1″ style=”true” color=”#393836″ size=”14″ font_weight=”inhert” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]My name is taken on social media but I don’t plan to change the name of my business[/mk_fancy_title]

  • If Instagram is your problem and you don’t want to bother with contacting the owner of the account, adding an “_” or “.” to your name can sometimes help, for instance “@the.brand.canteen” could have been an option for us
  • Adding extra words, such as “the”, “au” (or the shortened country/city/state name where you’re located) or “official” could work.
  • Mention the industry you’re in, ie. “@thebrandcanteencreative” could’ve worked for us
  • Some businesses use their domain name, ie. “@thebrandcanteen.com” could be an alternate username for our Instagram account

So there you have it. The trick is to be creative, and get in quick when a new social platform launches. Happy posting!