Some meals are a feast for the eyes as much as for the body and soul. These meals, by George, must be shared! Go nuts – snap away and post on Instagram + Facebook + Tumblr + Pinterest + wherever else your heart desires. Just do us a favour, make sure the goddamn food looks edible. Here are our top 5 tips to make your food look as good as it tastes.

[mk_title_box color=”#393836″ highlight_color=”#E8FF01″ highlight_opacity=”100″ size=”18″ line_height=”34″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]1. Composition[/mk_title_box]

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Before you take the snap, move anything out of the way that shouldn’t be in the shot (dirty serviettes for lunch anyone? Mmmm… Not)! Don’t forget the rule of thirds, most shots look better when they’re not completely centred/symmetrical (although there are plenty of exceptions).

 

 

 

[mk_title_box color=”#393836″ highlight_color=”#E8FF01″ highlight_opacity=”100″ size=”18″ line_height=”34″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]2. Timing[/mk_title_box]

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If you dine with us, you probably already know there is a good chance we want to photograph our meal before we eat it. Not in the doubling-restaurant-wait-times kind of way, but we might take a few seconds before diving in to grab the perfect shot for our social feeds or to reference for later. Unless you have purposely staged a lipstick mark on the side of your glass, or a bite out of your otherwise untouched quinoa veggie burger, take the snap before you, or anyone else at the table, have a nibble.

 

 

[mk_title_box color=”#393836″ highlight_color=”#E8FF01″ highlight_opacity=”100″ size=”18″ line_height=”34″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]3. Lighting[/mk_title_box]

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Some lighting is easy to adjust on the spot, like shadows from glasses or dining companions (duck down while I shoot my meal will you? Please and thank you). Slight adjustments can also always be made in post. Other lighting is much harder to fix. If you are trying to take a photo of your squid ink pasta in low-light conditions, indoors, at nighttime, chances are it ain’t gonna look good no matter what you do. If you must take these shots, make sure you eliminate camera-shake by resting on something stable and hold your breath while you take the shot (seriously). Please, if the shot is blurry, black or the food items in it are unrecognisable, spare us from sharing. And whatever you do, don’t use flash! No food looks good blown out, I don’t care what you say.

 

[mk_title_box color=”#393836″ highlight_color=”#E8FF01″ highlight_opacity=”100″ size=”18″ line_height=”34″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]4. Apps[/mk_title_box]

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We have had a lot of practice photographing food here at The Brand Canteen. Nevertheless, we will often use 3 or more apps to perfect our shots before posting. We also always shoot with the native camera and play around with it later. The main things to think about are: colour correction, lighting, cropping, sharpening (all done in Filterstorm, VSCO Cam, Lightroom or Instagram if posting there) and retouching of blemishes (Photoshop). Our new favourite, SKRWT lets you majorly adjust perspective and fix lens distortion. Just don’t overdo it!

 

 

[mk_title_box color=”#393836″ highlight_color=”#E8FF01″ highlight_opacity=”100″ size=”18″ line_height=”34″ font_weight=”inherit” margin_top=”0″ margin_bottom=”18″ font_family=”none” align=”left”]5. Sharing[/mk_title_box]

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Think about where you are sharing your pics and adjust them before uploading. Instagram’s famous square doesn’t fit every medium and if you’re uploading to an app/program/site that auto adjusts things for you, you might find things get squished up or the main event cut off. Google the medium before you post and you will be able to find the latest guidelines for the best image sizes.

Don’t forget, any images you plan to use for your website or other purposes where people are judging your professionalism (especially printed material) should look tip-top. Get in touch to talk about how we can help!

The Brand Canteen Team